Case Study: Degree Motion Sense

ZoomFitness Case Study

OBJECTIVE

Media program to drive purchase of Degree for Women’s Motion Sense products and create awareness of the brand’s “Do More” campaign

  • Customized Digital Signage featuring health and workout tips
  • TV commercial spot
    • Campaign ran two separate ad creatives – one featuring women’s track & field athlete, Lolo Jones, and the other featuring women’s soccer player, Alex Morgan
RESEARCH RESULTS
  • 56% Total recall
  • 62% Purchase intent
  • +44% Lift in purchase intent versus the control

March – April 2013 Program Source: Zoom Media Research Study, April 2013